Reliable articles on Marketing including lead generation & customer retention.
SEO Tips for Hotels and BnBs
With increasing competition in the Hotel industry, SEO has become a more complicated puzzle in driving organic traffic to your website or landing pages. Here are the tips to improve your position in search engines.
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Is the data in Google Analytics misleading you?
More than 50 million businesses make use of Google Analytics, which clearly indicates most business leaders make use of the data in the tool to review their campaigns. If your data is not accurate, it would have an impact on your decision-making.
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3 Important Tips for effective Email Marketing
A lot of companies undermine the value of Email Marketing because they tend to think of Email Marketing as a medium that blasts emails. Email Marketing is still one of the most powerful digital marketing mediums and accounts for lesser cost per acquisitions than...
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6 Sales and Marketing Tips & Ideas to grow your Business
To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. A well-crafted combination of sales and marketing is necessary for successful business growth.
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7 Ideas for successful B2B lead generation
The ultimate aim of any marketing campaign is to generate leads that will eventually turn out to be customers. By using some of the tested ideas mentioned below, you can improve the success of your B2B marketing campaigns.
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A/B Testing vs Multivariate Testing
A/B testing and Multivariate Testing (MVT) are the two most common website testing methods in terms of conversion rate. Even though A/B testing is preferred in many cases as it gives faster results, MVT can add more value in some cases. To choose between them, it is important to ...
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Why Digital Marketing is the key to your success
Marketing has changed drastically over the last few years taking a huge shift from being marketer-centric to buyer-centric. Marketers are moving away from traditional ways where they had to interrupt people to market their services.
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